SEO For Local Businesses : What You Should Know ?
If you intend to drive many local clients to your company through keyword research, local SEO is indeed the technique to go. Check it out for more information.
Achieving high-ranking points for your website could be an exhausting task to do. However, learning the main factors of OnPage SEO and using the right tools will not only drive people in but will also create new sales opportunities to increase your revenue.
To improve your website SEO, you need to keep a balance between three leading things: building discovery, building authority, and optimizing your website performance.
Hence, we will show you exactly two fundamental steps you need to take to create and maintain that balance. Keep in mind: we are not targeting 15 minutes of fame, we want a long-term ranking.
Gear up now & let’s talk about business then!
Outlines
Onpage SEO Factors
1. High-Quality Content
2. Website Performance and Speed
Onpage SEO Tools
Hold on, before approaching our first substantial point, you must understand Google Algorithms to better know how google is ranking content on the web.
We will briefly summarize 3 Google Algos here :
Google Panda: it was first published in 2011, it works mainly on rewarding high-quality websites in google’s organic search engines results.
Google Penguin: It was launched in 2012 in order to apply new efforts to reward and diminish manipulative link schemes and keyword stuffing.
However, Google Hummingbird: a more advanced and sophisticated algorithm released in 2013 that understands the intent of searchers’ queries with the goal of matching them to more relevant results.
Getting back to our previous point, to better rank in the organic search engine results page SERP, the most essential idea is to attain the WOW factor which is creating high quality and relevant content for your best discovery.
''Create memorable content that motivates users to return to your webpage’’
To accomplish that, there are some major steps you need to follow :
''Focus on quality, not quantity’’ you can never go wrong with this saying.
You should know that there is no hidden or secret recipe for high-quality content creation, just follow these steps and tell a story to stand out.
The best approach you can apply here is to understand your searchers' intent to attract them to your website and perhaps turn them into potential customers afterward. The ideal method to realize that is by targeting keywords.
People tend to do their searches using keywords, this later differs from being short tail keywords '' One word or composition of two’’ to long-tail keywords ''phrases’’.
Let’s see an example of that: short-tail keywords or body keywords could be: SEO, Sales Process.
However, long-tail keywords are often less competitive compared to body keywords. They represent detailed phrases targeting only one element ex: How to improve On-page SEO?
While creating your content, you have to be selective of keyword use, and choose the one that helps you get more traffic for your website. By staying relevant, make sure to keep a good keyword density and avoid stuffing.
Getting the attention of users while searching online is another critical point to talk about.
Properly formatting your content and concentrating on the details will definitely pay off and serve you better.
First of all, your content should represent a unique value and be consistent, making it interesting and strongly relevant for your potential customers to follow.
Title Element: your title should be pertinent to the topic you are writing about. Using targeting words and keywords will play a great role in driving people into your content.
Head tags: using different head tags will help your visitors to capture the most important information and go into detail for each point. It is advised that your H1 should be different from your title.
URL format: your URL should be hierarchical and relevant to your content. See the below image and example of a bad and good URL.
Meta description: In your meta description you should prioritize what really matters for the user to pick, use targeted keywords as well.
Image alt: using image names linking to your content will aid you when the searcher is looking in google’s image section, by directing them to your website.
To hit the featured snippets known as ‘’zero’’ ranking, make sure to deliver an instant answer to people’s queries whilst paragraphs represent about 63% of answers, lists, and tables constitute 19% and 16% respectively, and the rest for videos.
Screenshot of featured snippets
External anchors & Internal links: applying external anchors will help you save the user’s time and avoid any irrelevant detail that could result in losing your customer’s interest. On the other hand, Internal links for more information to your own services or content will help google crawl to build trust in your content.
‘’While Implementing all these features to your content, make sure to always find your unique way to emerge among others. You also need to discover barriers that are preventing your visitors to deepen into your website.’’
The Objective of On-Page SEO
Why do you think high-quality content matters?
Besides optimizing your own webpage, well obviously, you work hard for your content to be shared and linked, right?
Having a lot of people referring to your content will help Google build authority to your website. Easily after that, Google will assure you a better place at its top ranking point in SERP. So, Make sure to get your hands into that part!
How to get backlinks & shares?
When it comes to working smartly, there is no hard task.
Simply by guest posting on relevant websites and linking to your own services, products or blogs will generate threads for people to come after. And here you go, you got yourself a backlink!
To get your content shared, you need to build a solid network. Contacting well-known people with the same interests as yours, having their wording, and including them in your content will grow your visibility quickly. Where do you get these people? Social Media is your best friend, use it effectively.
Reducing your bounce rate appears to be another core element that your team needs to work on. We will give you tips to enhance your page’s performance and speed which ultimately improve your users' experience.
''Give your customer the best experience & Content that will love’’
Minification: basically, delete unnecessary information or data that you are no longer using.
Compression: reduce file size, especially pictures but, without losing their quality.
Putting in an application all that we have talked about earlier and tracking your performance is the most valuable thing to do. In order to achieve that, here are the top useful tools that your business can benefit from. For best and most insightful results combine all tools together and mark what needs improvement.
For your content creation?
Jaxxy.com is a useful platform for managing all aspects of keywords, websites, competition, and market research. It supports your body keywords and long-tail keywords giving you the chance to find out what people are searching online.
Screenshot of Jaxxy’s Keyword search
Smallseotools.com is an effective tool that helps you check your content uniqueness, avoiding any duplicating content that could exert influence on your ranking. 80% and above unique content are what you should focus on.
Screenshot of Smallseotools plagiarism checker
Improve your performance?
Google search console set of tools will help you estimate your site's search traffic and performance, identify issues and make your site glow in Google Search results.
Check your SEO factors and Enhance?
SEOptimer is a Website SEO Checker which reviews your SEO factors and helps recognize problems that could be affecting your ranking to tackle.
Screenshot of SEOptimer audit tool
Iwebchk.com is a free SEO audit tool providing multiple analyses giving all the necessary information to develop your website. Use it wisely!
Once you take these tips and use the proper tools, I bet your business will shine especially if you use the hunter email tool to find thousands of emails to help you with your marketing campaigns and boost your sales!
''Competition is big, and that’s what makes it fun! Put your efforts and energy toward the right path of success. Start Now!’’
SEO For Local Businesses : What You Should Know ?
If you intend to drive many local clients to your company through keyword research, local SEO is indeed the technique to go. Check it out for more information.
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