Search engines make finding what you are looking for easy with just one click, but it is important to know how search engines work by showing some facts and how to improve the visibility of your activity in them. In the end, use your best judgment if SEO is true or just a myth!
1. Search Engine Basics
History & Development
Search Engines & Their Purpose
2. How a Search Engine Works?
In this report, we'll talk a little bit about the history of search engines and the changes they have brought about in the world of business activities. Also, the importance of an excellent voice for marketing your business.
It's time to talk about search engines!
Well, where did search engines come from? Let's go back to the year 1990 when one of the first search engines was launched under the name Archie. It was a platform to search for file names, specifically the names of web pages, but it was not able to display the content of those pages.
Search engines witnessed many developments during the subsequent decades, which created search engines such as Google, Bing, Yahoo, and other engines that rely on complex and highly developed computer programs to sort this huge number of web pages.
Most search engines work in the same way, where you only have to type a word or phrase related to the topic you are searching for, and this process is called a search request.
Then the search engine compares this request with its extensive list of web pages and monitors the best results that match your request and displays them on the search results pages.
Search engines aim to provide you with the most relevant results possible to help you find what you're looking for.
The results page is a list of links to websites but also displays content such as listings of local business data, sales, advertisements, photos, maps, videos, and much more.
Now how does that apply to you?
Search engines are a good place to be in as they provide a direct way to target your users who are actually interested in what you offer. This is not just our opinion. Many marketers emphasize the importance of search as part of their online marketing strategy and statistics.
That is why your plan should contain different ways to promote your business such as social networking, email marketing, display ads, and many others you may think could help your business to grow.
But if you are a business owner and interested in promoting your products and services on the Internet, like owning the best email finder tool, for example, your presence in the search results pages is definitely a fruitful investment.
After looking at what search engines are, it's time to know how they work. In this section, we will tell you how search engines find web pages, what to do with them, and how to decide which results to display.
When you use search engines to find a coffee shop near you, for example, you may wonder how the search engine can scan the entire Internet so quickly and choose the results you see on the page.
Each search engine uses its own programs and algorithms, but all of them work somewhat similarly, which can be summarized in three stages.
The first stage is called crawling, where the engines scan all the content they contain and are allowed to scan it.
The second stage is indexing, and it is represented in classifying each part of the content into categories.
The third and final stage is ranking, where search engines decide which content is more useful to searchers.
To explain in some detail this process as a whole, search engines crawl the Internet to discover content such as web pages, images, videos, etc., and each search engine uses tracking programs such as Google Bot to be able to enter the pages.
These bots move from page to page by following links to other pages, and these programs never stop browsing, but their only purpose is to visit pages repeatedly in search of new links and new content to include in the index, which brings us to the second part of the process.
An index is a huge list of all web pages and content that trackers have found, and a search engine uses this index as a source for information displayed on search results pages.
But not everything that the tracking program finds is put in the search engine index. For example, search engines may find duplicate copies of the same content on different websites.
How is that possible? Well, imagine that you are not looking for a coffee shop, but for a coffee machine. You may notice, for example, that the well-known Nespresso coffee machine has the same description word for word on many retail websites.
The source of this description may be the manufacturer, but the search engine has to decide which version to keep in the index, there is no need to save hundreds of repeated results and add each page separately.
Therefore, if you have a website with coffee machines, it may be better for you to add your own description of Nespresso.
This is about crawling and indexing, and now we move to the stage of ranking.
When typing a word and a phrase in the search field, the search engine compares it with its index to search for matching results.
Let’s assume, for example, that the search engine found 230 million matching results. Here comes the last part of the search engine’s task, which is ranking.
Ranking mechanisms are the secret recipe that is unique to each search engine from the other. There are hundreds of ways that search engines use ranking results, such as the words included in the page, the number of other sites linked to it, and the freshness of the content.
But the equation that is used to determine the order does not matter, the goal remains the same, which is to try to deliver the user the content he is looking for.
Let's say you read about an Australian-made cappuccino called “Flat White” and you want to try it.
If you search for the word “flat white coffee near me”, the search engine will show you the nearby stores that sell this type of coffee.
This is because the search query you entered included specifically your location, and the search engine could even show you a map to help you find those stores.
End of the Road
So, what have you learned?
Search engines are constantly scanning the web to find and organize content and display the most relevant results to searchers. Understanding this process will help you make your website the best it can be.
Still have doubts about search engines now?
Then we leave you with this fact & statistics: around 93% of all web traffics are via a search engine today. See it yourself here!