Branding for the Future: How to Stay Ahead of the Curve in 2023
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There are many ways for people to find your business on the Internet, such as websites, local data cards, mobile applications, and social media. Choosing your online presence represents the key parameter for your business to succeed.
So, what are the different methods to boost your presence online? and how this will help your customers? Read this article to find out!
How To Boost Your Online Presence
2. Local Directories
3. Social Networks
4. Mobile Applications
We all realize how important digital presence is today. Perhaps the most prevalent way to enter the digital world is through a website.
However, in this article, we'll show you all the ways to build your online presence, from websites and social networks to local online business directories and commenting sites.
Websites have witnessed radical developments with the passage of time, as the first websites were just advertisements on the Internet and online flyers introducing their owners, the services they provide, and their location.
Today, websites can offer visitors much more, such as searching, talking with experts, reading customer comments and watching videos, buying goods, tracking the itinerary of their purchase requests, and many other services.
In case you decide to design a website, you should think financially about how to ensure that this site contributes to supporting your business goals.
You need to keep in mind that your website should align with your visitors' needs and help them solve their problems. For that reason, you ought to design a website that is responsive, triggers, and fulfills their desire while keeping your goals in mind at the same time.
It is not surprising that you build your business on the Internet without a website, for example. Suppose you own a sweets store, your focus will be on enabling customers to find you online, whether with or without a website.
Do you remember the last time you craved carrot cake? You probably have looked online for a sweet shop near you and browsed through the options available to you. The search results certainly included websites for local stores and good options in local directories.
Some businesses rely on local directories to boost their online presence using products like ‘’My Business on Google’’ or ‘’ Bing Places For Businesses’’. These types of directories provide an excellent opportunity for businesses to publish their own data such as descriptions, reviews, maps, and photos.
These directories are often free and are a great way to help your business appear on results pages when users search for services or products related to your industry.
In addition to local guides, it is also possible to create a review site for your business, where customers can give their opinions and impressions, and you can respond to them with positive reviews, which greatly contribute to strengthening your business's position on the competition standard.
Nowadays, Social Networks constitute a great way to build your presence on the internet and it helps you tremendously with your off-page SEO. In fact, business owners from all over the world are now using Twitter and Facebook pages and Google+ as considered as a complement to the website or sometimes even as an alternative to it.
It is where you can share your content, raise awareness of your customers and be open to their outreach.
And it doesn’t end here, businesses are relying on new platforms such as Instagram and TikTok by sharing reels and small videos introducing new challenges for their customers to interact with them.
It is a vital, new, and creative way to approach your clients.
To use social media effectively, understand how your customers are interacting, what they want to hear or know and adjust your posts accordingly.
There is another way that enables you to reach customers via the Internet, which is mobile applications.
Who among us does not have a mobile phone or tablet device that contains applications and games, so what do you think about creating an application for your business and presenting it to customers?
What distinguishes the applications is that it forms an effective way to interact with customers, as it takes advantage of the distinct features of mobile devices such as the global positioning system ‘’GPS’’, maps and telephone.
For example, if a customer installs your application on their mobile phone and one day happens to be near, the application may notice this thanks to the global positioning system “GPS” and send a special offer to the customer to urge him/her to visit the store.
It is also possible to provide an order booking service through the application, so that the customer when he arrives at the store, can receive his order immediately without the need to wait, and pay easily by clicking on his account for his phone.
On the other hand, applications are sometimes used as a tool to enhance loyalty and encourage existing customers to visit your store regularly, perhaps to get a free cup of coffee with carrot cake.
A way to attract your customers to buy from you or purchase a product is offers and discounts, maybe money represents an issue for some people, so offering a discount may help you gain new customers and money as well.
In short, whether you are using a website, local directories, social networks, even mobile-compatible applications, or all of the above, the secret of success lies in defining what you want customers to do and then building the appropriate platform to achieve those goals. All of these elements together act as your own space for communicating with customers on the Internet.
You can also imagine yourself as a visitor and put yourself in their shoes and ask yourself why am I here? What am I trying to do? What is the problem I am trying to solve? For example, if you have a bakery that makes cakes at the request of a customer, someone is likely to visit your site because they want one.
Think about customers when you choose your platform and try as much as possible to meet their needs and attract their interest in your business. You can always use our domain email finder to generate leads for your business.