Sales Funnel: Definition & Guidelines to Improve Your Performance
In this post, we’ll show you how to create a great sales funnel from scratch, to improve your lead-generation efforts and get more clients!
The new year is a great time to develop strategies to push conversions and optimize sales. You need to put in the work to attract prospects and lead them to a seamless journey from a landing page to cash-in-the-bank.
Here are 23 strategies that will supercharge your sales funnel in 2023.
In the digital age, CX is critical to any sales funnel. Customers expect a seamless and personalized experience when interacting with your business. When you provide this, you instantly position yourself at the top of your competitor matrix and build long-lasting customer loyalty.
Keep CX at the forefront of your marketing and sales strategies, and you are sure to increase conversions.
Hate it or love it, you’ve gotta play the game. Social media platforms like Facebook, Instagram, and Pinterest are powerful tools for pushing e-commerce. By regularly engaging with your followers and promoting your products, you can drive traffic to your website and increase sales.
SEO is the practice of improving your website's ranking on search engine results pages (SERPs). With e-commerce SEO you can optimize your website for relevant keywords that can attract more qualified traffic and improve your chances of converting casual visitors into customers.
A pro tip is to use a VPN (virtual private network) to change your location while performing keyword research. This way, you can learn about a specific audience in a targeted location and optimize your pages and content to boost traffic.
Since the dawn of the Internet, email marketing in e-commerce has been one of the most relevant and cost-effective ways for outreach and lead nurturing. With proper segmentation analysis and personalized templates, you can significantly increase open rates and conversions at every stage of the sales funnel.
Promotions and discounts drive sales and expand your customer base. A great option to do this is by offering a discount code to all first-time buyers.
Other promotions should be offered for a limited time so you can conserve inventory while leveraging the power of FOMO (fear of missing out) among prospects.
Pushing ads to people who have visited your website but haven't yet made a purchase is called retargeting. These will push potential customers back to your website and encourage them to complete a purchase.
Reviews and testimonials by satisfied customers can add significant mileage to your brand’s trust and credibility. You can increase conversions by showcasing positive reviews and testimonials on your website.
Slow-loading web pages are frustrating for visitors—they are one of the leading causes of drop-offs and bounces. Optimizing your website's loading speed and immediately giving visitors what they want will improve the user experience and ultimately optimize sales.
Urgency is a powerful psychological tool that can drive sales. Whether you offer limited-time discounts or limited-edition product bundles, the human urge to “get it before it runs out” can considerably bump up sales.
Paying the price they see, rather than sneaking in shipping at checkout, is a great way to encourage consumers to complete the purchase. This is one way to be disruptive in a market where your competitors charge significant amounts for shipping.
Upselling encourages customers to upgrade to a higher-priced product or service to derive greater value. On the other hand, cross-selling encourages customers to purchase closely related products or services.
By implementing both these techniques, you open up more of your inventory while increasing the average order value. These strategies ultimately increase sales across the board.
Expand your audience reach by encouraging customers who love your product or service to refer friends and family to your brand. Offering attractive incentives for these referrals is a great way to gain new customers for a comparatively lower acquisition cost. After all, optimizing sales is also about keeping expenses low.
An easy-to-navigate page with a clearly visible path to purchase is the difference between a completed sale and a lost opportunity. A streamlined and minimalist checkout process reduces cart abandonment and improves conversion rates.
Video marketing is an excellent way to show off your products and capture new customers. With a slew of video platforms and AI-enabled tools, creating videos for marketing and sales has never been easier.
Google and social media ads are highly effective tools for outreach and acquisition. These targeted ads are delivered to a highly specific audience to ensure maximum conversion. Used in tandem with compelling ad copy, you are sure to take sales to the next level.
Rewards or loyalty programs give your customers a sense of achievement and encourage them to continue buying from your brand. Creating tiers or rankings for these rewards gamifies the process and gives customers even more reasons to purchase or refer friends and family to your business.
Product descriptions play a pivotal role in the sales process. Write clear and compelling descriptions that use a show-don’t-tell approach to highlight the benefits of your product. You can also describe how your product can address the pain points consumers are experiencing in your niche. Doing so can improve your chances of converting prospects to paying customers.
With a little machine learning and a lot of data points, AI-based chatbots can guide your customers (and their shopping carts) to the finish line, i.e., your checkout page. With advances in AI and machine learning, chatbots can now automate customer service and free up human beings for more critical tasks, such as objection handling and troubleshooting.
Influencers hold a powerful sway over the psyche of today’s digitally native buyers. Partnering with these trendsetters and thought leaders in a specific niche helps promote a brand’s products or services.
You can choose which influencers to work with according to the size and demographic of their audience. Piggybacking on their success and broad audience reach will optimize the cost of customer acquisition as well as sales.
We live in the era of the smartphone, where more and more people are using their devices for online purchases. You must invest in a seamless mobile experience to optimize sales.
Elements of a great mobile experience are a website optimized for smartphones and tablets, responsive UI and UX design and a seamless and easy checkout process.
Segmentation divides customers into different groups based on age, location, preferences, and other demographics. The more specific, the better, as this allows you to customize marketing campaigns and offer customers exactly what they need.
When customers feel like you are speaking to them directly and addressing their particular needs, they are more likely to purchase from you.
In 2023, high-quality content is still king. Whether you use paid ads, social media, blogs, videos, email marketing, or all of the above, you must create highly compelling content to engage, attract, and retain customers. A streamlined content strategy can open the door for high-quality leads to make high-ticket purchases.
AI is emerging as a powerful tool for boosting conversions. With AI-backed personalized recommendations and predictive analytics, you can improve the overall customer experience. There is also the tremendous advantage of being an early adopter of this new tech before the market is saturated.
There are many ways to streamline your marketing and sales strategies to optimize sales in 2023 and beyond. With a customer-first approach and no hesitation to rethink your existing techniques, you can surely take your business to the next level.