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Search engine optimization is an ongoing process and through this article, we will explain why and what steps you should take to improve your website content and reach your goals, such as identifying the words and phrases used to search for your products and services, how to focus on your clients and not only SEO, and setting your goals for tracking and evaluation that assures you a high rank in SERP.
Are you ready? Let’s start then!
1. The Process of Search Engine Optimization
2. How to Choose Keywords
3. Setting Realistic Goals For SEO
Before we dig into the process of improving your search engine ranking, remember that there is no shortcut to optimizing search engines and helping you make your website better in front of users who are looking for your products or services.
Now we'll start with the first point called keyword research, and it revolves around discovering the words or phrases that are used when searching for products or services that are relevant to your business.
Let's say again that you own a small business and have recently started providing a service of Email Address Finder. You first have to know what customers are looking for, and only then you can work on improving your site's content and offerings to better match what they are looking for.
This might include, for example, writing articles about the benefits of email finer or email marketing.
The importance of search engine optimization never ends because all the elements associated with it are constantly changing from market trends and customer behaviors to the evolution of search engines as well.
Therefore, your task here is to study the impact of these changes on your website and what should be done to ensure that it attracts traffic from free search results.
Here are four quick tips to stay up-to-date with the latest developments in the search world.
1- Get to know how search engines work. There are many blogs that offer the latest features and emerging algorithms to improve the website.
2- Keep pace with the changes and monitor how they affect your website, for example, read that major search engines change for improving searches on mobile devices. If your website does not work well on this type of device, then you will need to update it to accommodate accordingly.
3- Learning from other sites: Do they provide freemium service? Do they have a strong presence on social networks? Do they add new images regularly? Find out what other sites are doing and then choose the appropriate practices from them for your business. And create your SEO plan.
4- And finally, interacting with customers. They are the most important source for knowing the content that your site is missing, the required features, or the products they are looking for.
You can also take inspiration from the way customers describe your products in order to determine which keywords are best suited to your business, as they are more likely to use these same terms in their search.
Thus, if the process of SEO is done, all you have to do is know what your visitors want, then create the appropriate content, share it, and make the changes when necessary.
In this section, we'll discuss what to consider when choosing keywords so you can reach your SEO goals and drive your business.
Choosing keywords is the main factor in the success of search engine optimization, so what is the purpose of searching for keywords, here is an example.
Suppose someone is looking for a domain finder what words can they use? email list finder, or maybe get all email addresses from domain?
If you have a B2B company email finder, it's a good idea to familiarize yourself with the terms people often use when looking for email related products, and then take the initiative to match the content of your site with what users are looking for on the Internet, and if you do not do this, you may find yourself talking about topics completely far from what your potential customers are looking for.
There are three main points that you must take into consideration when choosing keywords for your SEO plan.
First, the frequency or number of times the word is used in the search. It is obvious that you choose the terms most frequently used in searches and related to your business, but remember that only using common terms makes it difficult to distinguish your business in the search results.
This brings us to the next point, which is competition. If you have a large and well-known website, you may be able to appear in search engine results when you use only popular keywords such as to get email addresses for free.
New sites have great opportunities to appear in search results as well. They only have to focus on keywords that are far from the atmosphere of competition, especially since only a small number of keywords record a high search volume.
While there are a huge number of keywords that record a low search volume, they are known as long keywords in the world of search engines.
Since there may be a lot of competition for the words ‘email finder’, you can choose a phrase like ‘’ search email addresses by name ’’ as an example of long keywords that may give you immediate results in the process of SEO.
For small businesses, long keywords are often the key to SEO. On websites, you put a lot of effort and a long time to appear in search results based on popular keywords.
Whereas, smaller websites can get better rankings with less effort just by using long keywords.
The third and most important point is topic matching, meaning that the keywords you choose should closely match what you actually offer.
If someone enters your website looking for an email finder and finds that you only sell products related to linked profile tracking, they will leave your site immediately for sure.
You have to make sure that your chosen keywords correspond to the topic of your research. How?
For example, you can use different tools to find out which pages appear in the search and click on them to help you find out more information.
Now, after all your efforts to improve search engines, remember this golden rule. Your website content must always be suitable for visitors, not search engines.
Do not put additional keywords or variations of keywords on your pages, as repetition of these words without a purpose is called keyword crowding and violates the guidelines of search engines.
So these are the main points that should always be considered when choosing keywords, competitive repetition, and matching.
Make sure to follow these three points to ensure success in SEO.
Do you find it difficult to improve your SEO ranking? Do not worry. You only need to set clear goals when dealing with search engine optimization, then measure your progress with every step you take.
We will talk here about the importance of setting goals, and we will highlight the mechanisms for achieving the desired success, how to measure it, and the tools that you can use to help you do so.
After setting the goals for search engine optimization, you can then measure the results, track them and prepare reports on them to know which of the successful steps and which ones need improvement.
It will also help in making the necessary adjustments to improve the search engine optimization process.
Let's start setting goals, what do you want to achieve on the Internet and how do you define success?
Suppose you own a small Saas business and you want to provide services of lead generation to the largest number of customers and at the same time, you seek to strengthen relationships with existing customers using good content with the aim of limiting them to return to your website to buy more of your products.
You just set 3 goals for your business.
a. Conversion means converting your website visitors into customers who use your products.
b. Interaction means encouraging users to interact with the content of your website.
c. Acquisition is intended to attract new customers.
Setting your SEO goals gives you new elements to measure and thus helps you understand if your website is doing its part or not.
So how do you know if the steps you have taken are correct, some metrics are more important than others, for example, it is great to be the first in the search engine rankings, but this is not evidence of your success. Why?
Let's say your website tops the list of results when someone searches using the phrase hunter domain. This classification helps you in increasing the number of visits to your site, but not necessarily in increasing sales. It is possible that the researcher wants to know how hunter email finder works and doesn’t want to purchase any of your products.
So the lesson is don't waste your effort on keywords that are not relevant to what you are doing.
If the search results are not the goal, then what should you strive for, then let's look at other methods that you can use to measure your level of success. Do you remember those goals you set above?
Let's start with conversion: You can measure conversion level by tracking the number of visitors who visited your website and used your services. Or track those simple actions that may lead to purchases, such as subscribing to your website and creating an account.
Acquisition: You can measure your level of acquisition by tracking the number of times your business appears in search results, i.e. impressions. It also tracks the number of times users click to visit your website.
Finally, you can measure the level of interaction by tracking the content that visitors read and interact with, such as writing comments or tracking the number of visitors who started following your pages on social networks.
Now the question is: how do you keep track of all these things?
Analytical tools and site management tools provided by search engines can provide you with this information and are often free as well.
Most major search engines such as Bing or Google provide similar tools, which are basically a set of reports and services that help you track and monitor the level of visibility of your website in search results.
These tools are on the keywords that put your website in search results, on the links that lead to your site, and on how many visitors click on those links. This information is valuable if your goal is to attract customers looking for certain phrases.
You can also use analytics tools to better understand your visitors’ behavior as they can answer questions such as how many users have visited your site thanks to organic search results and become a customer?
And which of the web pages or content on your website contributed to converting visitors into buying customers, and what content does not achieve its goal well?
By knowing this information, you will be able to modify your search engine optimization strategy to get better performance or evaluate the performance of the competent authority you appointed to help you with search engine optimization.
In short, clearly define the objectives of the search engines so that you can monitor the performance of your site in the organic search results and how it contributes to promoting your business.
To measure the level of success or know the points that need to be improved, track your performance in the various aspects, only when your goals are clear, tracking tools will work properly and thus ensure that you are on the right path in SEO.