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It can be intimidating to write to a prospective customer. It requires a lot of work, and you never know how likely a response, or even a favorable one, will be.
Yet if you use the appropriate strategies, your cold emails won't go ignored or without a response. You only need to be aware of a few things in order to be successful when cold emailing prospects and getting responses.
Writing an effective cold email is not that challenging. The previous time, we discussed How To Write The Perfect Cold Email, we explained ideas revolving around creating an amazing subject line, making a creative opening, how to personalize the body of the cold email, offering some value, and last but not least, finish your email with a call-to-action.
In this article, we'll concentrate on the finer points that demonstrate professionalism, encourage your lead to respond to your email, and result in sales for your company.
1. Find Email Addresses of Your Leads
2. Give Your Leads Something They Need
3. Change The "from" Line
4. Keep Your Emails Brief, To The Point, And Actionable
5. Follow Up 2 - 3 Times
6. Enhance Your Messages With Analytics
There are several techniques to find the email addresses of your leads. The least expensive but most effective solutions are email-finding tools or manual research, and the most expensive but still effective option is hiring a lead generation business to gather leads and their data for you. Often, the cost is justified by the time you save and the accuracy of the data.
Here are the primary methods salespeople use to find leads' email addresses:
Website Of The Company: send an email to the general email address provided there, or look for the lead's email address on the "about," "team," or "contact us" pages.
Hire a Lead Generation Company to get you leads and gather their contact information so you can get in touch with them directly.
Use an Email Finder Service that accesses a database that can be searched or finds email addresses for free from the lead's website with ease. If you need quick, reliable, and qualified addresses for your cold email campaigns, take advantage of Minelead’s domain email finder.
Social Media: Look up each lead's profile on LinkedIn, Facebook, Twitter, or another social network and utilize the advanced search feature that each of these platforms has.
Try each of these out, then decide which, if any, to employ concurrently with your business and resources. Using an email verification tool to develop a verification process is worthwhile to prevent your carefully designed cold email from disappearing into thin air.
An example of Minelead’s high quality email finder tool
Once You find the email address of your lead, hopefully, you have conducted full research about the company. Make sure to do what is next!
It's important to keep in mind that people would go much further to alleviate suffering than to experience a pleasure. If your investigation has revealed a significant source of pain for the receiver from which you may provide relief, emphasize that.
Give them what they want if you are unable to fix their issue. That sticks out because few people offer before they are asked, so offer to put them in touch with someone they'd like to meet and help them. Or a tool that helps them reduce their pain.
So make sure to include that and highlight it in your email.
Since you are strangers to them, they might be a little wary of your email, and they probably will be. The "from" line is one of the first things they look at when they receive your email. With the "from" line, we have the potential to either win their trust or scare them away. If they have a bad initial impression, they can even delete your email without even opening it.
Because of this, it's a good idea to check your from the line before launching a new cold email.
Here are some examples of possible from-line forms:
1. First Name: Sara
2. First Name + Company Name: Sara From Minelead.io
3. First Name + Title: Sara, Account Manager
A variety of combinations are acceptable, including your first name, last name, position, and company name.
So make sure to apply it next time.
Short emails are more likely to get read than long ones, as you are undoubtedly already aware. Additionally, emails that demand a specific, explicit action have a far greater response rate. Cold emails that ramble on and on are terrible.
Writing how you would speak is one of the finest methods to keep things short and to the point. You wouldn't just approach someone at a party and start pitching them if you met them there. You would introduce yourself, be friendly, get to know them through a mutual friend or hobby, and then make a reasonable request.
I advise you to read your email aloud before sending it. It will read well if it sounds natural.
Leads occasionally fail to react the first time simply because they put it off or forgot. Therefore, keep trying until you either get a response or send three emails. This raises the likelihood that you'll hear back from them. In order to avoid bothering the lead, it's best to wait 3–4 days between emails. This tenacity demonstrates confidence in your abilities, your company, and your goods or services.
When composing your follow-up emails, proceed as follows:
Bring up your first email with the lead: So that they know you are following up, mention briefly that you already emailed them.
Increase the conversation's value by bringing up a client success story, a suggestion for an article they might like, or further details about the product.
Restate your CTA: Ask again for them to follow you on the desired next step. Typically, this is done to arrange a phone call.
If the lead doesn't respond right away, mark it in your CRM and try again in a few months in case their circumstance has changed. Consider adding the lead to an email nurturing sequence where they will receive emails relevant to their stage of the customer journey, most likely from your marketing team. When they're more receptive or have even responded to those emails, you can get in touch with them again.
Track metrics for the actions your receivers do after receiving your email if you are using CRM software. Utilize these data as a roadmap as you experiment with and A/B test the various elements of your cold email. Use one subject line for 150 of the emails and a different subject line for the other 150 when sending 300 emails with the same body. Which had the highest rate of opens?
For certain tests, different metrics are important. To determine the performance of a new subject line, you would examine its open rates. You would concentrate on the reaction rates when testing a particular pitch or CTA.
The easiest way to create a cold email that consistently works is to try various messaging, track the outcomes, and improve.
To Sum Up
A smart lead generation method to start a sales interaction with a potential customer is to send them a tailored, pertinent, and intriguing cold email. To do this, conduct research on the lead, write an introduction, create a tailored presentation based on their likely pain problem, and then request that they take further action. Now that you are aware of the detailed procedure, use it to create your upcoming cold email.