Best free marketing tools for startups

The last thing you need as a bootstrapping startup is a large outlay on marketing tools and tech.

So here are five essential tools to get you marketing like a pro, for free.

Google Analytics – web analytics

The most known web analytics on the market is Google Analytics which gives you a complete picture of your audience: how many there are, where they’re coming from, how did they landed on your website, where they’re going when they get to your website, etc.

It’s a must if you want a monitor of the health of your website.

Hotjar – website optimisation

But Hotjar lets you dive deeper.

This is on the behavior side, where click, move and scroll heatmaps (split by device type), recordings of real visitor behavior, as well as to see the ability at which stage visitors are dropping off give you a clear view into how your leads are actually engaging with each page on your website so you can tinker with and improve them. This is particularly useful for learning how best to structure your blog posts.

Hotjar also allows you to recruit user testers and deploy feedback polls and surveys so you can find out what needs improving straight from the horse’s mouth.

Minelead.io – Email lead generation platform

Minelead.io is by far the best and most efficient and complete email lead generation platform for limited budgets and early-stage startups, is the safe bet for marketers. It has the advantage that you can use it to build your entire marketing strategy.

It will detect decision-makers' emails easily and create collections in seconds, so you reduce your client's search time from hours to seconds and clicks.

MailChimp – email marketing

MailChimp’s homepage says it all: ‘Send better email. Sell more stuff.’ Effective email marketing is vital if you want to nurture your leads and close deals.

MailChimp is easy to use, with free email templates and customizable signup forms, and you can even track your performance with built-in reports.

The free plan allows you to send up to 12,000 emails to 2,000 subscribers every month – perfect for a startup.

DocHipo - Graphic Design

You need well-designed marketing collaterals to promote your offers and keep your audience engaged, irrespective of your industry. DocHipo is a web-based tool that fulfills all your design needs.

The marketing materials you can design with DocHipo include flyers, posters, brochures, web banners, social media post graphics, advertisements, and many more. The process is very straightforward.

First, you either choose from DocHipo’s stunning templates covering a wide range of industries and occasions or start from a clean slate. It equips you with unique design elements that give you the freedom to design your required documents the way you want. The intuitive editor, built-in text and photo editing tools, real-time team collaboration, etc., make it an easy-to-use and excellent design tool for startups.